Radd is built by Codexbase Network. We started it because the businesses around us were losing work to whoever replied first, and the tools on sale either cost more than the work was worth or needed somebody technical to run them.
You keep your own WhatsApp Business account and pay Meta directly, at their published rates, with nothing added by us. If you ever leave, you take your number and your history with you. Plenty of platforms resell those messages at a markup and keep the account in their name, which quietly makes leaving expensive.
The conversation is written, reviewed and deterministic, so it cannot invent a price or promise something you do not sell. We use AI where it belongs, helping draft a conversation before it goes live, and never in the message path. Meta bans general-purpose AI assistants on this platform from January 2026; we were never going to do it anyway.
Where you sell decides which rules apply, so the engine applies them rather than leaving it to you: your working week, quiet hours in your customer's timezone, and the difference between replying to an enquiry and marketing to that person. We would rather refuse to send a message than have you explain one to a regulator.
We started in the Gulf and the engine grew out of it: 13 trades, 23 languages and 51 countries, each with its own working week, currency and privacy rules. Africa, Europe, Asia and the Americas are all live.
Setting up a WhatsApp Business number needs a short call, because Meta requires a verified business behind every one. We would rather do that properly than leave you stuck in a form.